Driade Stand Salone del Mobile 2023
Driade Stand Salone del Mobile 2023

Architectural Revelations

Salone del Mobile 2024


Driade returns as a protagonist with an imposing architectural structure that embodies the brand's essence of research and experimentation. The exhibition space is designed by Art Director Fabio Novembre.

The pure white and monumental shell envelops and guards the universe of Driade, evoking the grandeur of the Caryatids' loggia of Ancient Greece, thanks to two imposing Venuses proudly supporting the entrance portal.

The theatricality of the architecture is emphasized by the presence of a soft, antique pink curtain suspended like a stage curtain, marking the entrance threshold to the “Aesthetic Laboratory”. The internal space hides further layers of semi-transparent curtains, creating a suspended atmosphere that allows the discovering of the environment only by traversing the individual rooms.

Driade Venus_Stand Salone del Mobile 2024
Driade Stand Salone del Mobile 2024
Driade Marble_Stand Salone del Mobile 2024

NEW IN 2024


FREEZE ME

Design by Nika Zupanc



Freeze Me is the new sideboard designed by Nika Zupanc. A unique and fascinating design element, a perfect combination of elegance and functionality.


This sideboard, accompanied by its mirror, evokes the pop culture represented by theMelt Me collection, through which Nina Zupanc explored the idea of symbolic freezing and the magical moment of melting, in this case of fusion of the mirror with the top of the sideboard.

Driade_Freeze Me is the new sideboard designed by Nika Zupanc.

MARBLE

Design by Fabio Novembre



Marbel is the new collection of upholstered furniture with smooth and polished surfaces that evoke the most precious marble, composed of a sofa, chaise longue, armchair, and pouf.


A functional work of art designed by Fabio Novembre for Driade, this sofa represents elegance and sophistication, like a slab of finely carved marble.

Driade_Marbel is the new collection of upholstered furniture by Fabio Novembre.

PEPLUM

Design by Fabio Novembre



Peplum is a rug that embodies mankind's constant quest for three-dimensionality.

This rug draws inspiration from classical art, capturing the essence of soft drapery with fluid lines that adapt like an imaginary body. With a timeless aesthetic and sculptural sensation, Peplum adds a touch of classical elegance to any space.

Every detail of this rug evokes the harmony and elegance of ancient sculptures. Drapes of tunics, softly laid on the surface of the floor, create movements that materialize only to the eye.

Driade_Peplum is a rug by Fabio Novembre.

SHAPE

Design by Fabio Novembre



Shape: the new sideboard by Driade, a statement of style bridging past and present.

Inspired by the classicism that characterizes the history of Driade, this sideboard is the pop reinterpretation of classic frame works and architectural elements amplified in oversized scale, with sections of moldings and architectural orders that, since ancient times, have shaped domestic environments and tell of a distant world.

Driade_Shape is the new sideboard by Fabio Novembre.

MILANO DESIGN WEEK EVENTS


Unveling Threads

On the occasion of Milan Design Week 2024, Driade joins forces with Vitale Barberis Canonico, one of the oldest woolen mills in the world with 360 years of history. The two brands collaborate in perfect synergy, interpreting the subtle boundaries between design and fashion. In the Biella-based company's space at 23 Via Solferino, from April 16 to 19, it will be possible to visit the installation, curated by Novembre Studio, where VBC fabrics come to life through Driade's icons.

Driade & Vitale Barberis Canonico

Coffee Design Week

continues in the flagship store in Piazza San Fedele in Milan, where outdoor furniture and Fabio Novembre's iconic Nemo will be the setting for the exclusive Coffee Design Experience service.

DRIADE_Coffee Design Experience @ Lavazza

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