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Driade is among the players of the Salone del Mobile 2023, with a special booth that narrates the different souls of the brand, enveloping the visitor in a world full of joy.
An environment where you can enjoy space and the beauty of the objects within it.
Joie de vivre is the distinctive element of Driade, which returns to the Salone del Mobile this year to reveal all its character and the uniqueness of its language.
"This year Driade becomes a palette with the colours of the rainbow. A much-needed gesture of peace and an imaginative basis for painting any environment with shapes and colours to suit your personality." Fabio Novembre, Creative Director.
Various forms, a single language
The collection is structured and complex, dealing with different themes that fit together perfectly through the contamination between new projects and others already known. Each project is like a piece, a neologism that dialogues with the others a common language.
Furniture
Many project and many authors for this new 2023 collection. Starting from the iconic Pratfall armchair, which Philippe Starck designed, with the equally iconic Costes in 1983, to a collection of new chairs with surprising designs by Ora Ito, Karim Rashid and Fabio Novembre. And, directly from the 1970s, the Ipercubo modular armchair by D'Urbino, De Pas, Lomazzi.
Art of Objects
The Arte degli Oggetti Collection is enriched this year by two new projects,as a tribute to the world of women. Peaches, created by designer Lara Bohinc, is a capsule with soft curves and voluptuous. Melt Me, designed by Nika Zupanc, is a collection of ceramic objects inspired by the history of pop culture, both visually and symbolically.
Milan Design Week Events
Driade @ La Martina
On the occasion of MDW2023, Driade joins forces with the international fashion brand
La Martina in a liason born to tell their stories through different languages and to give life to
a cross-industry project that combines creativity and research. For the occasion, the flagship
store in Corso Garibaldi becomes an experiential and exhibition hub featuring the latest
Driade products.
Coffee Design Experience @ Lavazza
The collaboration with the Lavazza brand, born in 2021 with the Driade Coffee Talks project,
continues in the flagship store in Piazza San Fedele in Milan, where the Welcome lamp/tray
by Fabio Novembre is the protagonist of the exclusive Coffee Design Experience service.
