The space is transformed into a visionary setting where color and material dialogue in perfect balance, evoking the essence and DNA of the brand. Through the use of materials such as aluminum, wire mesh, steel and bold colors, the layout recalls Driade's iconic identity. Diagonal panels inspired by the 1980s wrap furniture with a distinctive graphic sign that is part of Driade's history and design, while a gray glass at the entrance takes us back to the origins, when advertising images were in black and white.

The experience takes the form of an almost museum-like journey, in which the past and the present are intertwined through a selection of iconic products and new products signed by Philippe Starck, Färg & Blanche, Guillaume Bloget, and Marie et Alexandre. A tribute to the creativity and experimentation that have always defined the brand's identity.

The installation concept is developed through a play of contrasts and overlaps: red and blue surfaces, aluminum details create an immersive and dynamic atmosphere, an expression of Driade's visionary approach. A language that blends architectural rigor and expressive freedom, tradition and contemporary research, reaffirming the uniqueness of the brand in the international design scene.