The eclecticism, extravagant timeless elegance and joyfulness that characterise Driade's art of living are perfectly represented in the new Art of the Table Collection, which is now enriched with additions to the most popular tableware and two incredible new designs by Giuseppe Ragazzini and Lorenzo Petrantoni respectively, internationally renowned and highly talented visual arts artists.
The product range has been expanded with new elements in different sizes and reorganised by offering customised sets for all needs, creating a new purchasing concept.
Each set is presented and embellished by the new packaging, made of recyclable material,
which narrates and enhances the content. The external graphics contribute to making each set a
display element inside the shops and an idea for a refined and original gift.
The Art of the Table Collection, which is now enriched with additions to the most popular tableware and two incredible new designs by Giuseppe Ragazzini and Lorenzo Petrantoni respectively, internationally renowned and highly talented visual arts artists.
Extraordinary decorations signed by Lorenzo Petrantoni enrich the iconic The White Snow Collection. For Driade, the Genoese artist draws on the nineteenth-century graphic repertoire for a plate set characterized by his expressive language. Petrantoni is a multifaceted and unsettling artist, illustrator and art director. Influenced and fascinated by 18th century engravings and graphics, he combines these elements in his illustrations and videos. His primary sources of inspiration are the books and dictionaries of that period, to which he gives new life through his splendid contemporary inlays.
Petrantoni is a multifaceted and surprising artist, illustrator and art director. The world's biggest magazines have had him on their covers at least once, from The New York Times to NewsWeek, from Vogue to Style Magazine, GQ and Vanity Fair. His works are exhibited in some of the most important contemporary art galleries in the world and have won him prestigious awards including the V&A Illustration Awards, London International Awards, New York Festival, American Illustration. After studying graphic arts in Milan, he moved to France to work as Art director at Young & Rubicam. Back in Italy, after a period in the biggest communication agencies, he abandoned advertising to devote himself completely to illustration.
The new collection Bestiario della tavola is born from the passion of the artist Giuseppe Ragazzini for pictorial metamorphosis. Painter, set designer and visual artist, Ragazzini used the purity of porcelain from The White Snow collection and created a modular bestiary, based on the principle of metamorphosis and randomness that characterize his works and his animated collages. A game of mechanisms and multiple joints, on a new extraordinary support such as the plate, an eternal object with a perfect shape that can be used as the fundamental component of a “physical” gear.
An Italian painter, illustrator and visual artist, Ragazzini has developed an original technique of animation and pictorial metamorphosis that he creates live during concerts and theatre performances. His pictorial projections have accompanied performances in some of Italy's most important theatres such as the Piccolo Teatro in Milan and La Fenice in Venice. He exhibits in various shows in Italy and abroad and has been among the finalists in some of the most recognised international animation festivals. In 2018, he invents and creates "Mixerpiece" a creative and educational application for children (and not only), which wins several international awards.
