The first capsule collection 100% recycled

Driade launches Black is the new Green, a capsule collection composed of iconic chairs and armchairs such as Nemo designed by Fabio Novembre, Roly Poly by Faye Toogood, Pip-e by Philippe Starck and Sissi by Ludovica+Roberto Palomba, entirely made of recycled plastic material. This collection is made of material which comes from industrial recycling, partly from internal production waste, and therefore controlled, and partly from post-consumer recycling, i.e. from products disposed of with separate collection - such as PET bottles - and recycled thus giving life to new objects. All products made with this material are characterised by neutral colours - such as black specifically - which makes them homogeneous.

A special label that sprouts

The products of the capsule collection will be accompanied by a special label that plants and sprouts.

It is a particular label, 100% biodegradable, made of a type of plantable paper containing non-GMO seeds, germinating in contact with water and earth. Growing these innovative plantable labels is super easy. When the label has done its job, instead of throwing it in a basket, just plant it in a vase, providing it with light and water. In a few weeks, the first shoots are born.

"Black is the new Green, marks for Driade the turning point towards a green, eco-sustainable approach aimed at improving the impact on the environment, a trend that has already begun with the use of materials and solutions that do not negatively affect the environment, demonstrating that sustainability and sustainable development are not antithetical processes but that they can and must be complementary. In this, sustainability is a categorical global imperative," declares the company’s CEO Giuseppe Di Nuccio, who has always been a great supporter of issues related to nature and therefore to the optimization of raw materials and the rationalization of resources.

Driade supports Bioforest, association for the regeneration of natural environments, founded in 1998 to promote a more sensitive production culture towards the environment.

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