Driade returns to the spotlight at Salone del Mobile 2024 with a powerful and emotionally charged installation designed by Artistic Director Fabio Novembre. The exhibition unfolds within a monumental architectural structure, a pristine shell that encapsulates the brand’s multifaceted and theatrical essence.

The entrance is dominated by two imposing Venus proudly supporting the portal, evoking the Caryatid porch of ancient Greece, with a clear nod to classicism reinterpreted through a contemporary lens. The theatricality of the space is heightened by an antique pink curtain, suspended like a stage drape, welcoming visitors into the heart of Driade’s “Aesthetic Laboratory.”

Inside, a sequence of semi-transparent draperies guides visitors through layered, immersive environments to be discovered step by step. This experiential and immersive setup tells the story of Driade’s philosophy: a brand that merges design, art, history, and aesthetic vision into a language that is always personal and recognizable.

Once again, Driade surprises the Salone del Mobile audience with a bold, refined, and symbolic staging.