In Dubai Driade inaugurated its new Flahship store which, for this occasion, has become an art gallery exhibiting the iconic pieces that have contributed to making the Brand famous all over the world.
“Driade and ItalianCreationGroup pursue our international retail development strategy by stopping by at one of the most prestigious, luxury destinations” says Stefano Core – the group’s CEO and founder. “Partnered with LeCercle, to directly exhibit our historical iconic furnishings and our collection to customers we normally serve in European capitals, we have chosen a showcase as exclusive as the Dubai Design District. We consider this to be a very important step to draw closer to our public in the Middle East”.
Here’s below the photogallery of the opening ceremony of 14th November, conducted by the architect and designer Roberto Palomba, during the Design Week.